Innovator's Dna : Mastering The Five Skills Of Disruptive Innovators

Description

Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, anyone can become more innovative. How? Master the discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. In "The Innovator's DNA", the authors identify five capabilities demonstrated by the best innovators: Associating: drawing connections between questions, problems, or ideas from unrelated fields; Questioning: posing queries that challenge common wisdom; Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things; Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge; and, Networking: meeting people with different ideas and perspectives. The authors explain how to generate ideas with these skills, collaborate with 'delivery-driven' colleagues to implement ideas, and build innovation skills throughout your organization to sharpen its competitive edge. They also provide a self-assessment for rating your own innovator's DNA. Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess.

Reviews

"Businesses worldwide have been guided and influenced by The Innovator's Dilemma and The Innovator's Solution. Now The Innovator's DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come." - Marc Benioff, Chairman and CEO, salesforce.com; author, Behind the Cloud


"The Innovator's DNA is the 'how to' manual to innovation, and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the new ideas to solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more." - Scott D. Cook, Chairman of the Executive Committee, Intuit Inc.

Author description

Jeffrey H. Dyer is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is an expert in strategy, and prior to his academic career spent many years at Bain & Company. He is widely published in the academic strategy journals, as well as Harvard Business Review, and was identified as the 4th most cited management scholar from 1996-2006. Hal B. Gregersen is a professor of leadership and organizational behaviour at INSEAD. He consults to a variety of organization around the world on issues related to leading innovation, globalization, and transformation. He has previously published over 60 articles in Harvard business Review, Sloan Management Review and leading academic journals. Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School and the architect of and the world foremost authority on disruptive innovation.