Marketing in Today's Wired World
Author(s): Debbie Mayo-Smith
Email marketing will help you to dramatically reduce overheads, increase income and improve your customer service! Marketing in Today's Wired World is the first book to give you both the proven winning strategies and the step-by-step technical skills you need to do the job yourself. Debbie Mayo-Smith, internationally renowned email marketing guru, writes in straightforward, fun and jargon-free language. Using real-world case studies and examples, this book gives you the tools you need to:
- Write messages that get opened and read
- Design great-looking, attention-grabbing emails and newsletters
- Recognise and avoid common pitfalls
- Automate, track and manage the whole process easily, effectively and economically.
Product Information
A native New Yorker, Debbie Mayo-Smith is Managing Director of Successful Internet Strategies www.successis.co.nz. After earning a Double Honours Bachelor of Science Degree in Economics and Geography from Southern Connecticut University in New Haven Connecticut USA, Debbie worked as a Market Analyst on Wall Street. Debbie moved to NZ in the mid-80's. At this time, Tower Trust Services created their first Marketing Manager position for her, and Debbie later left to help found Jardine Fleming NZ as Director of Marketing. Today, Debbie is hailed as an International email and Internet marketing expert, and has an extremely busy practice in the Asia-Pacific region as an international keynote speaker, author, consultant, website strategist and workshop presenter.
General Fields
- :
- : Penguin Books Ltd
- : Michael Joseph Ltd
- : 0.516
- : 25 June 2009
- : 211mm X 172mm X 13mm
- : United Kingdom
- : books
Special Fields
- : Debbie Mayo-Smith
- : Paperback
- : 658.872
- : 186
- : Illustrations
